What does this Loan Officer Marketing System Do?

Posted on April 17, 2010, 10:18 am, by admin and received No Comments ».

Marketing system for Loan Officers – what does it really do?

One of our beta members emailed me some comments from local real estate agents in his market about what was important to them and he wanted to know how our program addresses them.

Charlie wrote…

“Of all the Realtors I have polled they say closing the loan as quickly
as possible is their number 1 concern.”

Charlie,

Thanks for the input..  I don’t think anyone can argue with this statement from a real estate agent.

When a loan officer is working on the mortgage loan for one of the agent’s sales – their (the agent) biggest priority is to get the loan officer to work 24/7 on getting the sale to the closing table.

I think the best way to answer this is to state what our marketing service is and is not.

The TFSLO referral marketing program is designed to help you, the loan officer, build name recognition (brand) in your local market place by using co-operative marketing strategies with local real estate agents. It does not help you close loans, it helps you get loan!

The marketing tools – using a real estate listing service, marketing flyers, and internet posting tools – helps the loan officer put their name in front of active home buyers in their local market before they sign a contract. The program also co-promotes area real estate agent’s listings and services. This helps the loan officer and the agent build a business relationship before the agent has a sale to refer and it put the loan officer in the position of doing something to help the agents get business.

We think this type of marketing helps build business relationships, leads to referrals and promotes contact with active home buyers.

Our program does not replace the need for a loan officer to know their business once the get the referral. We assume that the loan officer will give any agent 100% effort to get a loan to the closing table once they have the referral.

So I do not think the agent’s comments are opposed to our program.

The primary goal of our marketing program is to help you, the loan officer, build brand awareness and to establish stronger relationships with local agents by helping them promote and market.

If we ask any RE Agent what is important to them.. and they know we are a loan officer the response Charlie got is the same response that you should get.

Our program allows you to have a different dialogue with the agent.. one about marketing and branding and about how you can help promote their listings. If our program is used successfully you will have more conversations with local agent about what you are doing to close their sale.

Thanks Charlie – I hope this addresses your concern.

(This post came from an answer to a question on our support forum)

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Mortgage and Real Estate Marketing – Are Pre-Designed, Pre-Written Web Sites Good or Bad?

Posted on February 22, 2010, 10:27 am, by admin and received 1 Comment ».

If you are a mortgage loan officer or a real estate agent you can buy a pre-designed,  pre-written, cookie cutter web site and have it up and active in a less than an hour. Is this a good marketing  / branding strategy?

mortgage and real estate marketing - websitesThat sounds simple and easy. All of the design work is done, almost all of your content is already written, you get an attractive well written web site right out of  the box. This is a great way to get a web site online fast. But when it come to search engines like Google, and Yahoo, the pre-written part is not so good.

Pre-written is the content. There are several companies that provide websites for mortgage and real estate professionals with pre-written content. The sites are full of well written  articles and information. In many cases the content is very well written and informative. So why are pre-written content web sites a problem when it comes to SEO, branding, standing out from the crowd, etc.?

The short answer is that original content is king! The major search engines award sites for original content and penalizes sites for content that is not original.

Take the phrase “Our customers save money and close their loans quickly because we employ the most advanced mortgage technology available.” This can be and is said in some form on almost all mortgage web sites. But the exact phrase can be a problem.

Google – “Our Customers save money…….”

Do the above search (click on the link)..  this is a line taken from one of the top providers of pre-designed web sites – there are over 15,000 web site listed on Google that use that exact phrase… word for word – multiply this by an entire site full of the same content other than the name, address and phone number.. now do you see the problem?

Content that is a 90% + match to 15,000 other web sites is not going to be ranked well.. this is not considered original content. If your web site is full of non-original articles and phrases the odds of your site ranking high in searches are not good at all.

Content for your site should be original – it should be written with your target market in mind, your target customers in mind.

Websites that use a Blog format are a great way to accomplish this with out the big price tag that custom websites can bring.  No one knows your market like you do, no one knows your clients better than you do.

We are working on a solution to this problem that will help you have original content designed to rank high in the search world and be as affordable as the pre-written – out of the box – websites.

If you find this information helpful please let me know. I always welcome suggestions,  comments and new subscribers.
(To subscribe use the subscription button in the upper right of this page.)

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New support forum for TFSLO now online

Posted on October 9, 2009, 11:09 am, by admin and received No Comments ».

We have added a support forum for TFSLO beta users.

The forum replaces our previous email support.  Although the email support was working and our response times always stayed within our 24 hour target we believe that a forum is much better way to provide support.

With a forum all users get the advantage of being able to read the questions and answers. They also have the ability to participate in the discussion.

We think that support should be more than just questions about problems using the marketing tools. The marketing  strategy behind the tools is as important to discuss as the tips on how to make a flyer better or how to add pictures to an agent’s profile.

We are also opening up the forum to loan originators that are thinking about joining the beta group that  have questions about the marketing service.

If you are a current beta user or you are thinking about joining the beta user group please visit the forum and participate.

Support Forum
http://tfs-loan-officer.net

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Twitter for mortgage and real estate professionals – maybe not!

Posted on July 29, 2009, 7:28 am, by admin and received No Comments ».

Consumers and advertisers are at opposite end of the spectrum when it comes to Twitter according to a recent  survey conducted by Harris Interactive – LinkedIn Research Network/Harris Poll that is being widely reported.

73517-TwitterAdvertisers think it’s the next big thing – Consumers are not ready to get on the bus (they are not even at the bus stop).

EFFECTIVENESS OF TWITTER
“When it comes to promoting products and ideas, how effective do you think Twitter is?”
Base: Advertisers and U.S. adults who have an opinion on Twitter
Advertisers                                Adults

Very Effective
8%                                                    8%

Somewhat Effective
50%                                                42%

Not That Effective
24%                                                 31%

Not At All Effective
8%                                                   19%

Twitter is something that is just at its infancy and its use will
grow exponentially over the next few years

Advertisers                                Adults
45%                                                 12%

I don’t know enough about Twitter to have an opinion.

Advertisers                                Adults
17%                                                69%

It seems that the only people who will be making money from twitter in the mortgage business are the people selling “how to market your mortgage and real estate business using twitter” programs.

See the full report here.

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Real Estate Flyers – Open House Flyers – Mortgage Marketing

Posted on July 14, 2009, 1:37 pm, by admin and received No Comments ».

The best way for a mortgage loan officer to generate word of mouth (Referral) advertising is to help other professionals in their market succeed.

All real estate agents produce marketing flyers to help sell their listings.

They use the flyers for open houses, sign boxes, and general handouts.  What if you could provide this valuable service to the local real estate agents in your market?  Customized flyers with color photos  and a full description of the property.

There are a number of companies that charge agents for this service. They pay anywhere from $19 to $49 a month.

As a member of The Full Service Loan Officer you can provide this service free of charge to real estate agents  in your market.

expressrealtyfinder-palm-lake_smThis is a great way to step up and do something to help someone else succeed and it is a great way for a loan officer  to begin building referral relationships with local real estate agents.

The Flyer Generator Tool is just one of the many tools that you have to use as a TFSLO subscriber.

Would you like to use these tools FREE of charge?

For details about your  Free  subscription -

Click Here for Free subscription offer.

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