Consumers and advertisers are at opposite end of the spectrum when it comes to Twitter according to a recent  survey conducted by Harris Interactive – LinkedIn Research Network/Harris Poll that is being widely reported.

Advertisers think it’s the next big thing – Consumers are not ready to get on the bus (they are not even at the bus stop).

EFFECTIVENESS OF TWITTER
“When it comes to promoting products and ideas, how effective do you think Twitter is?”
Base: Advertisers and U.S. adults who have an opinion on Twitter
Advertisers                                Adults

Very Effective
8%                                                    8%

Somewhat Effective
50%                                                42%

Not That Effective
24%                                                 31%

Not At All Effective
8%                                                   19%

Twitter is something that is just at its infancy and its use will
grow exponentially over the next few years

Advertisers                                Adults
45%                                                 12%

I don’t know enough about Twitter to have an opinion.

Advertisers                                Adults
17%                                                69%

It seems that the only people who will be making money from twitter in the mortgage business are the people selling “how to market your mortgage and real estate business using twitter” programs.

See the full report here.