If you are a mortgage loan officer or a real estate agent you can buy a pre-designed,  pre-written, cookie cutter web site and have it up and active in a less than an hour. Is this a good marketing  / branding strategy? That sounds simple and easy. All of the design work is done, almost [...]

Tips for mortgage bloggers Writing longer blog articles – part 1 Writing longer blog articles – part 2 As you can see, there is a small but important difference between writing a regular blog post of a few paragraphs and writing a longer blog article. A little more planning and thought at the beginning, before [...]

8 Steps to writing longer blog articles – tips for mortgage bloggers – part 2. For part 1 of this article outlines the 8 steps - Click Here Blogging for mortgage loan officers. In our industry there are usually no short answers and there are times when you need more than a paragraph or two to [...]

8 Steps to writing longer blog articles – Part 1. Most blog posts are short, usually one page or less and one to four paragraphs long. But, there are times when you will want publish larger articles. In the mortgage industry there usually are no short answers and there are times when you need more [...]