The forum replaces our previous email support.  Although the email support was working and our response times always stayed within our 24 hour target we believe that a forum is much better way to provide support.

With a forum all users get the advantage of being able to read the questions and answers. They also have the ability to participate in the discussion.

We think that support should be more than just questions about problems using the marketing tools. The marketing  strategy behind the tools is as important to discuss as the tips on how to make a flyer better or how to add pictures to an agent’s profile.

We are also opening up the forum to loan originators that are thinking about joining the beta group that  have questions about the marketing service.

If you are a current beta user or you are thinking about joining the beta user group please visit the forum and participate.

Support Forum
http://tfs-loan-officer.net

Advertisers think it’s the next big thing – Consumers are not ready to get on the bus (they are not even at the bus stop).

EFFECTIVENESS OF TWITTER
“When it comes to promoting products and ideas, how effective do you think Twitter is?”
Base: Advertisers and U.S. adults who have an opinion on Twitter
Advertisers                                Adults

Very Effective
8%                                                    8%

Somewhat Effective
50%                                                42%

Not That Effective
24%                                                 31%

Not At All Effective
8%                                                   19%

Twitter is something that is just at its infancy and its use will
grow exponentially over the next few years

Advertisers                                Adults
45%                                                 12%

I don’t know enough about Twitter to have an opinion.

Advertisers                                Adults
17%                                                69%

It seems that the only people who will be making money from twitter in the mortgage business are the people selling “how to market your mortgage and real estate business using twitter” programs.

See the full report here.

All real estate agents produce marketing flyers to help sell their listings.

They use the flyers for open houses, sign boxes, and general handouts.  What if you could provide this valuable service to the local real estate agents in your market?  Customized flyers with color photos  and a full description of the property.

There are a number of companies that charge agents for this service. They pay anywhere from $19 to $49 a month.

As a member of The Full Service Loan Officer you can provide this service free of charge to real estate agents  in your market.

This is a great way to step up and do something to help someone else succeed and it is a great way for a loan officer  to begin building referral relationships with local real estate agents.

The Flyer Generator Tool is just one of the many tools that you have to use as a TFSLO subscriber.

Would you like to use these tools FREE of charge?

For details about your  Free  subscription -

Click Here for Free subscription offer.

(It must seem that way to real estate agents and other loan officers.)

Asking agents for referrals could be setting yourself up to fail.

Almost every loan officer tells agents the same story..

* “You should give me your referrals because:”
* “I have the best rates!”
* “I provide the best service!”
* “I have the most experience!”
* “I have the most experienced staff!”
* “Yada, Yada, Yada”

Sound familiar?

If that is how you are trying to get an agents business it might be more fun to beat you head against the wall.

Why is this not going to work? what is wrong with the above statements?

All of the reasons listed above list the features you provide to the borrower / buyer but they do nothing for the agent in a direct way. Because it does not answer the question that all clients want to have answered. What is in it for me?

Although you are talking to an agent to get the referral to the buyer do not kid yourself into thinking that your mortgage services are so important to the real estate agent that you do not have to demonstrate to the agent what is in it for them.

Here area few questions to think about.

1. Does the agent earn any additional income by referring their clients to you?
2. Does the agent take on any additional responsibility to the client by referring someone to you?
3. Can their client find financing without their referral?

It’s an open book quiz. The answers are No, Yes, and Yes.

Agents receive no additional income by referring a client to you and they do take on the added responsibility of being the person who recommended you to the client.

That is a good thing when everything goes smoothly – but how many transactions have to seen where everything goes smoothly.

Agents can opt to take the safest route by not referring someone and leave the task of finding financing up to the client. If the client wants the property It’s going to happen with or with out the referral.

The real estate agent is one of your most important client groups. They are the client you need in order to meet the borrower / buyer. In many ways the agent is more important.

Why? Because the agent – if you have a good referral relationship and you have demonstrated that you add value will be an ongoing source of referral business.

Borrower / clients can also be a referral source but let’s face it how many friends and family contact referrals can you generate in a 1 years period from a borrower/client? The answer.. not as many as you could get from a productive real estate agent that sees you as an added value partner.

Until you start providing added value to the agent’s business you will have an up hill battle getting their attention and their business.

Don’t fool your self into thinking that you are doing something special for an agent by providing quality origination services. That is your job that is what you are expected to do.

Think out side the box and find ways to directly help the agents that you want to work with. Figure out how to go the extra mile. figure out how to add value to your potential referral partner’s day and you can stop asking for their business.

Are you a loan officer trying to build referral relationships with local real estate agents?

Would you like to know about a better way?

Click Here for details!

Referral Marketing, Loan Officers, Mortgage Marketing, Loan Officer Branding

Branding / Positioning / Reach / Frequency

~Free Report~
Marketing your services, letting people know you are there to help and that you want their business is one of the essential pieces of the puzzle to creating a successful real estate or origination business.

You can be the most knowledgeable, the hardest working, person on the planet but if no one knows who you are and how to reach you I’m afraid that you will be spending a lot of time playing solitaire on your computer.

Click Here to download the complete report.

marketing-what-is-your-position-2009.pdf

Welcome to our website!

We have been busy developing several tools that will help you build your mortgage origination business. We have been working behind the scenes for over a year to provide loan officers with a system that will help them build a unique brand in their market place and establish relationships with real estate agents.

We will be announcing a (FREE) beta program for subscribers very soon. If you are interested in participating in the program simply drop us an email using the form on our contact page.