If you are a mortgage loan officer or a real estate agent you can buy a pre-designed,  pre-written, cookie cutter web site and have it up and active in a less than an hour. Is this a good marketing  / branding strategy?
That sounds simple and easy. All of the design work is done, almost all [...]

We have added a support forum for TFSLO beta users.

The forum replaces our previous email support.  Although the email support was working and our response times always stayed within our 24 hour target we believe that a forum is much better way to provide support.
With a forum all users get the advantage of being able [...]

The best way for a mortgage loan officer to generate word of mouth (Referral) advertising is to help other professionals in their market succeed.
All real estate agents produce marketing flyers to help sell their listings.
They use the flyers for open houses, sign boxes, and general handouts.  What if you could provide this valuable service to [...]

Branding, positioning, marketing for the full service loan officer is a planned strategy designed to build market share and brand position for mortgage professionals in their primary market areas.
How do you establish and build brand awareness?
How do you set yourself apart from the other loan officers that are calling on the same real [...]