If you are a mortgage loan officer or a real estate agent you can buy a pre-designed,  pre-written, cookie cutter web site and have it up and active in a less than an hour. Is this a good marketing  / branding strategy?
That sounds simple and easy. All of the design work is done, almost all [...]

Tips for mortgage bloggers
Writing longer blog articles – part 1
Writing longer blog articles – part 2
As you can see, there is a small but important difference between writing a regular blog post of a few paragraphs and writing a longer blog article. A little more planning and thought at the beginning, before you actually start [...]

Branding, positioning, marketing for the full service loan officer is a planned strategy designed to build market share and brand position for mortgage professionals in their primary market areas.
How do you establish and build brand awareness?
How do you set yourself apart from the other loan officers that are calling on the same real [...]